On the heels of Universal’s threat to sue YouTube for copyright infringement, Warner Music has taken up a different strategy in dealing with the burgeoning media outlet (and, notably, my current number one method of procrastination). Warner recently struck a deal with YouTube, opening its library in exchange for a share of advertising revenues.

Interestingly, the relationship between Warner and YouTube began with the creation of a “branded channel” on YouTube designed to promote Paris Hilton’s first musical endeavor. It pains me to say it, but something good has finally come (very indirectly) from Paris Hilton and her bulldozer press agentry.

Daniel Corbett 

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